What Happens When AI Agents Can See, Hear, Read—& Act?

Today in The AI Edge
Hey there! 👋 AI is no longer just creating content—it’s building entire websites, writing homepage copy, and running your funnel. In this week’s issue, we’re exploring the rise of multimodal AI agents and tools that transform how marketing teams design, write, and convert—without the usual manual grind.

Inside This Edition:

• AI TOOL REVIEW: Canva AI Code vs Durable – Who’s building the better AI-powered website experience?

• AI NEWS: AI Influencers Are Outperforming Humans—Is It Time to Rethink Your Content Strategy?

• AI Education: How AI agents + multimodal capabilities are redefining marketing execution

• 1 AI Tool, 1 Task:  Instantly analyze and refine your homepage copy with a single ChatGPT prompt

• AI Tool Guide: 5 AI Tools to Optimize Your Website Funnel – Build, write, test, and convert faster than ever

Let’s dive right in

TRENDING AI TOOLS REVIEW

Canva Code vs. Durable AI: Which AI Website Builder Reigns Supreme?

In the evolving landscape of AI-powered website creation, two platforms stand out: Canva Code and Durable AI. Both promise to simplify web development, but they cater to different needs and skill levels. This review compares their features to help social media and content marketing professionals choose the right tool for their business.​

Key Features:

Canva Code:

1. Integrated Design-to-Code Workflow
   Canva Code allows users to design visually and then access and edit the underlying HTML, CSS, and JavaScript directly within the platform, streamlining the transition from design to development.
   

2. AI-Assisted Code Generation
   Leveraging AI, Canva Code can auto-generate responsive layouts and suggest code improvements, making it easier for users to create functional web elements without extensive coding knowledge.
   

3. Component-Level Editing
   Users can edit specific components with class naming conventions and state logic, offering granular control over design elements.
   

4. Live Preview and Deployment
   Changes made in the code editor are reflected live in the design, and users can export the project or embed it directly into a website or app.
   

Durable AI:

1. Rapid Website Generation
   Durable AI claims to generate a fully functional business website in under a minute, making it ideal for quick launches.
   

2. Built-In Business Tools
   The platform offers integrated features like invoicing, CRM, and marketing automation, providing a comprehensive solution for small businesses.
   

3. AI-Powered Content Creation
   Durable AI includes tools for automated ad creation, social media post generation, and email marketing assistance to help businesses grow.
   

4. SEO Optimization
   With built-in SEO tools, Durable AI helps improve website visibility on search engines, driving more traffic to the site.

Best For:

Canva Code is ideal for designers and developers who seek a seamless transition from visual design to code, offering flexibility and control over web elements. It's best suited for marketing professionals who require custom, interactive web components integrated into their campaigns.​

Durable AI is perfect for entrepreneurs and small business owners who need to establish an online presence quickly without delving into code. Its comprehensive suite of business tools makes it a great fit for those looking to manage multiple aspects of their business from a single platform.

AI NEWS

AI Influencers Are Outperforming Humans—Is It Time to Rethink Your Content Strategy?

A new case study from a luxury fashion brand reveals that AI-generated influencers delivered 18% higher engagement than human creators in 2024. These digital personas are gaining traction thanks to their novelty and 24/7 consistency—now reporting engagement rates as high as 3%, well above the industry norm.

What You Need to Know:

• AI influencers aren’t just gimmicks: They’re generating real results—often better than traditional creators.
  

• Engagement is rising: Audiences are showing strong interest in AI-powered personas, driving above-average interaction rates.
  

• Brands are scaling faster: These virtual creators require no scheduling, contracts, or downtime, making them ideal for round-the-clock campaigns.

Why It Matters to You:
For boutique agencies and solo marketers, AI influencers offer a scalable, cost-effective way to deliver consistent branded content. If you're struggling to keep up with creator management—or want to test bolder campaign concepts—AI ambassadors can help you produce high-volume content without compromising quality. It’s a smart way to stand out while staying efficient.

AI Education

It’s Not Just AI Anymore—It’s a Team Member That Sees, Listens, and Executes

AI agents aren’t just responding to text prompts anymore—they’re seeing, hearing, interpreting, and doing. Thanks to multimodal capabilities, these agents are becoming active collaborators across marketing workflows, transforming the way small teams operate and execute.

Key Insights:

• What It Is:
  Multimodal AI agents combine multiple types of input (text, image, audio, and video) with autonomous action capabilities—allowing them to interpret, decide, and execute in real time.

• Why It Matters:
  For agencies and entrepreneurs, this means fewer tools, less manual work, and a faster path from idea to execution. Multimodal agents can manage entire workflows—from reviewing brand visuals to generating captions and responding to leads—without handholding.

• How It Works:
  Unlike traditional AI models that rely on single input types (like text), multimodal AI agents process and synthesize diverse inputs (e.g., understanding an image, writing a response, generating a follow-up email). They’re powered by foundational models like GPT-4 with vision and voice capabilities—layered with logic and memory to execute step-by-step tasks.

• Real-World Example:
  Imagine uploading a new product image → Your AI agent reviews the photo, writes a product description in your brand voice, drafts a promotional email, generates carousel posts for Instagram, and schedules it all. No switching tools. No manual prep. Just results.

Final Thoughts

Multimodal AI agents aren’t a future trend—they’re the new standard for marketing execution. The more senses your AI has, the more it can do—and the more time you get back to focus on strategy, creativity, and growth.

1 AI Tool, 1 Task

AI Tools Guide

5 AI Tools for Optimizing Your Website Funnel

1. Durable:Durable uses AI to instantly generate a full website, CRM, lead forms, and automated follow-ups in under 30 seconds—ideal for agencies needing fast, scalable funnel infrastructure without dev work.
   

2. Canva AI Code: Canva’s new AI Code feature transforms designs into functional code snippets, helping marketers quickly create custom embeds or light dev elements for their landing pages.
   

3. Copylime: Built specifically for homepage copy, Copylime uses AI to craft compelling hero text, CTA blocks, and benefit-driven content that aligns with your brand tone and boosts conversions.
   

4. Systeme.io: Systeme.io is an all-in-one funnel builder with AI-enhanced features to help freelancers and small teams automate sales workflows, landing pages, and email campaigns—no coding needed.
   

5. Unbounce Smart Copy: Unbounce’s AI-powered Smart Copy generates high-converting landing page content and allows A/B testing of CTAs and layouts to continuously improve website performance.

That’s The Edge For The Week

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